CEO Northern Europe

Mission

A global leader in power tools and garden equipment, our client was seeking a CEO to lead the Northern European region. The goal: to align local execution with global strategy, strengthen customer relationships, and drive sustainable market growth. The ideal candidate needed to bring multi-country leadership experience, operational excellence, and the ability to lead a decentralized organization in a dynamic retail environment.

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Approach
We executed a highly targeted international search, focusing on general managers and divisional CEOs with strong commercial instincts, proven P&L responsibility, and leadership experience in consumer-driven businesses. Cultural fit, regional insight, and the ability to build cross-market cohesion were central to our evaluation process.

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Result
We placed a CEO with a strong track record in leading B2C businesses across Europe, capable of managing complexity while driving performance. The new leader quickly improved commercial focus, built a cohesive regional team, and aligned local operations with corporate strategy.

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Impact
The appointment brought sharper strategic direction, stronger customer alignment, and improved cross-country execution. The CEO’s leadership positioned the region for long-term, scalable growth and strengthened its role within the global organization.

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Key Achievements

• Unified and strengthened regional leadership

• Improved alignment between local and global priorities

• Accelerated commercial execution across key markets

• Positioned Northern Europe for sustainable growth